Past Work:
- Developed a tune-in strategy for Procter & Gamble's soap operas to increase their daytime ratings with women and re-invented their marquee entertainment event, the People's Choice Awards, to achieve year-to-year ratings increases.
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Developed an urban youth strategy for Harley-Davidson Motor Company.
Developed a youth music strategy for Coke Classic.
- Developed an entertainment marketing strategy for Sprint to help drive acquisition of new customers and increase retention of existing customers.
Developed entertainment strategies for key Starwood Hotels brands including W Hotels, Sheraton and Westin from in-room entertainment to branded content.
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Past Work:
- Procter & Gamble’s Tide, Downy, Bounce & Pringles with Disney/Pixar’s "The Incredibles" to drive holiday retail sales.
Procter & Gamble’s Cover Girl brand with teen novel, "Cathy’s Book" for branded integration - deal was featured in The Wall Street Journal.
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Coca-Cola & CBS’s "The Late Late Show with Craig Kilborn" to draw younger fans to the NCAA March Madness tournament.
Coca-Cola & Sony PlayStation for the launch of the PSP, PS3 and various software titles.
Frito-Lay and Dreyer's/Edy's Ice Cream in multi-picture deals with Buena Vista Pictures.
On-Star and Wayne Brady as PR spokesperson.
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Past "First's":
- Aligned Harley-Davidson with The Ludacris Foundation to increase relevancy in the urban community. Through the donation of a celebrity-autographed Fat Boy®, Ludacris agreed to participate in a comedic short-form promotional video touting the eBay auction which resulted in over 1MM online video views.
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Created a TV series with TLC based on Procter & Gamble’s home solutions website, "Home Made Simple" - 4th season launched July '08.
Initiated the creation of a first-of-its-kind, real-time NCAA bracket PC game for Coke Classic (story featured in Brandweek).
Created the first ever in-bar pay-per-view promotion in the beer category for "The Great Guinness Toast" starring Barenaked Ladies with results exceeding all client benchmarks.
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Past Work:
- Oversaw the marketing execution of (Year 2) Sprite Liquid Mix lifestyle tour headlined by 311 and N.E.R.D.
Oversaw product placement for Schieffelin & Somerset, Kellogg’s, KFC, Taco Bell, Levi's.
Conceived and executed Nestle's Nescafe Coffee Citizen King music tour.
Planned and negotiated unwired network radio buys in 132 markets for Fox Broadcasting Co.
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